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The Identify Programme

Posted by Marcus Zillman

The Identify Programme
https://www.gsma.com/identity/identity-programme

Enabling trust and creating value through digital identity. Across many industries such as entertainment, banking, health and e-government, services and processes are becoming both more digital and more mobile. This has resulted in unprecedented efficiency and convenience for individuals and businesses alike. However, consumers are increasingly demanding to access these services securely by being shielded by robust privacy safeguards and strong data protection. Built on the successes and strategic insights delivered by the GSMA Mobile Identity programme in 2013, the GSMA Identity programme is one of the GSMA’s top four priority programmes. It has developed Mobile Connect, a digital identity solution that offers a safe, seamless and convenient consumer experience, a consistent user interface and low barriers to entry across the digital identity ecosystem – thereby enabling global scale. Mobile Connect is a secure login system that enables individuals to access their online accounts with just a single click or, where appropriate, automatically. Mobile Connect can provide different levels of security, ranging from low-level website access to highly-secure bank-grade authentication. Mobile Connect promises to make passwords a thing of the past. To use the service, individuals subscribing to a participating operator simply need to click on a website’s Mobile Connect button. A new standard in digital authentication, Mobile Connect will help mobile operators to manage consumers’ digital identities across multiple online services, ranging from access to content and services on the web through to more secure e-government and banking services. This will be added to World Wide Web Reference Subject Tracer™. This will be added to Business Intelligence Resources Subject Tracer™. This will be added to Entrepreneurial Resources Subject Tracer™. This will be added to the tools section of Research Resources Subject Tracer™.

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