How To Use the Internet To Win in 2016 by Colin Delany
How to Use the Internet to Win in 2016″ is a comprehensive guide to effective online political campaigning and advocacy. This new 2016 edition is expanded, rewritten and reorganized to highlight the latest developments in the tools and tactics of online politics. The 2016 edition includes two entirely new chapters, including ten big trends to watch throughout the 2016 digital campaign. It’s also updated to reflect the latest developments in social media, digital advertising, mobile technology, online fundraising, campaign data and more. As well, it includes sections on newer political tools like Instagram and the video-streaming apps Meerkat and Periscope. Incorporating important lessons from the 2012 and 2014 U.S. elections, this book is essential for anyone running for office or trying to influence public opinion and public policy in 2016. It’s also extremely useful for individual activists, nonprofit political advocates and journalists covering political campaigns. It’s the most comprehensive guide to digital campaigning available and a must-read for anyone interested in understanding how modern politics is done. This will be added to Entrepreneurial Resources Subject Tracer™.