Their mission is to help companies ignite sustainable growth using the cross-functional, value-based approach proven effective by today’s fastest growing companies such as Facebook, Airbnb, Amazon and Netflix. Sustainable growth is a function of understanding, measuring, and improving the value your company delivers to customers. Once you understand customer value, you can begin to identify the biggest opportunities across the full customer journey to focus your team. Customer value extends across departments in an organization, teams should work cross-functionally to make the biggest impact. This will be added to World Wide Web Reference Subject Tracer™. This will be added to eCommerce Resources Subject Tracer™. This will be added to Business Intelligence Resources Subject Tracer™. This will be added to Entrepreneurial Resources Subject Tracer™. This will be added to the tools section of Research Resources Subject Tracer™.