Visibility Exchange allows companies to leverage their audience by exchanging visibility in their newsletters for comparable exposure. Their tag line pretty much says it all – “Your audience for my audience – DEAL!” Visibility Exchange is all about leveraging your existing resources in order to gain exposure without the need to tap into your marketing budget. In this case, the resource you are leveraging is your subscriber database. Are they suggesting that you give others access to your database? – ABSOLUTELY NOT. All they are talking about here is simply allowing someone to advertising in your newsletter or to your database of subscribers, in exchange for them allowing you to do the same. The idea is to locate non-competitive members within a group who cater to your desired demographic, and structure a relationship that would allow each party to gain exposure to the others audience without money changing hands. This has been added to eCommerce Resources Subject Tracer™ Information Blog.