Monthly Archives: September 2012

Global Marketing Index

September 01, 2012

Global Marketing Index
http://www.worldeconomics.com/GlobalMarketingIndex/GMI.efp

The Global Marketing Index provides a unique monthly indicator of the state of the global marketing industry, by tracking current conditions among marketers. Their global panel (1,225 members) consists of experienced executives working for brand owners, media owners, creative and media agencies and other organisations serving the marketing industry. The panel has been carefully selected to reflect trends in the three main global regions: Americas, Asia Pacific and Europe. The Global Marketing Index results are calculated by taking the percentage of respondents that report that the activity has risen (“Increasing”) and adding it to one-half of the percentage that report the activity has not changed (“Unchanged”). Using half of the “Unchanged” percentage effectively measures the bias toward a positive (above 50 points) or negative (below 50 points) index. As an example of calculating a diffusion index, if the response is 40% “Increasing,” 40% “Unchanged,” and 20% “Reducing,” the Diffusion Index would be 60 points (40% + [0.50 x 40%]). A value of 50 indicates “no change” from the previous month. The more distant the index is from the amount that would indicate “no change” (50 points), the greater the rate of change indicated. Therefore, an index value of 58 indicates a faster rate of increase than an index value of 53, and an index value of 40 indicates a faster rate of decrease than an index value of 45. A value of 100 indicates all respondents are reporting increased activity while 0 indicates that all respondents report decreased activity. This will be added to the tools section of Research Resources Subject Tracer™. This will be added to Entrepreneurial Resources Subject Tracer™.

782 views

Updated> eReference Library Link Toolkit

September 01, 2012

Updated> eReference Library Link Toolkit
http://www.eReferenceLibrary.com/

The eReference Library Link Toolkit has just been updated and now is a 70 page freely available white paper link compilation for a selected group of reference resources that are available over the Internet for the creation of your own personal or corporate private eReference Library. This Toolkit has been created by Internet guru and expert Marcus P. Zillman who is the Executive Director of the Virtual Private Library. Updates to this toolkit are powered by Subject Tracer™ Information Bots. [Updated September 1, 2012 .pdf 70 pages 437KB]

745 views

Convert.net – Online Conversions

September 01, 2012

Convert.net – Online Conversions
http://www.convert.net/

Convert.net is an online conversions calculator for a variety of unit measurements featuring natural language queries. You can use Convert.net to sum up a list of numbers, convert from pounds to kilograms, or evaluate any other mathematical expression. Convert.net can evaluate mathematical expressions involving basic arithmetic, advanced math and logic, and conversions of a large number of unit measurements in different fields. This will be added to the tools section of Research Resources Subject Tracer™ This will be added to Reference Resources Subject Tracer™ .

925 views

Open Education by Subject

September 01, 2012

Open Education by Subject
http://open-site.org/open-education/

Open courseware is free, quality educational materials in a broad range of academic areas. Choose a subject from their list to access thousands of links to open courseware, including podcasts, videos, assignments and more, at no cost to you. This will be added to Tutorial Resources Subject Tracer™.

822 views

Image Snatcher

September 01, 2012

Image Snatcher
http://www.imagesnatcher.com/

Image Snatcher is the ultimate tool that redefines image uploading allowing you to instantly capture screenshots from your desktop and automatically upload them to the web. This will be added to the tools section of Research Resources Subject Tracer™.

806 views

Global Marketing Index

September 01, 2012

Global Marketing Index
http://www.worldeconomics.com/GlobalMarketingIndex/GMI.efp

The Global Marketing Index provides a unique monthly indicator of the state of the global marketing industry, by tracking current conditions among marketers. Their global panel (1,225 members) consists of experienced executives working for brand owners, media owners, creative and media agencies and other organisations serving the marketing industry. The panel has been carefully selected to reflect trends in the three main global regions: Americas, Asia Pacific and Europe. The Global Marketing Index results are calculated by taking the percentage of respondents that report that the activity has risen (“Increasing”) and adding it to one-half of the percentage that report the activity has not changed (“Unchanged”). Using half of the “Unchanged” percentage effectively measures the bias toward a positive (above 50 points) or negative (below 50 points) index. As an example of calculating a diffusion index, if the response is 40% “Increasing,” 40% “Unchanged,” and 20% “Reducing,” the Diffusion Index would be 60 points (40% + [0.50 x 40%]). A value of 50 indicates “no change” from the previous month. The more distant the index is from the amount that would indicate “no change” (50 points), the greater the rate of change indicated. Therefore, an index value of 58 indicates a faster rate of increase than an index value of 53, and an index value of 40 indicates a faster rate of decrease than an index value of 45. A value of 100 indicates all respondents are reporting increased activity while 0 indicates that all respondents report decreased activity. This will be added to the tools section of Research Resources Subject Tracer™. This will be added to Entrepreneurial Resources Subject Tracer™.

1070 views