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Branch – Where Your Mobile Growth Begins

Posted by Marcus Zillman

Branch – Where Your Mobile Growth Begins
https://branch.io/

Enterprise-grade links that help you acquire, engage, and measure across all devices, channels, and platforms. Branch handles all the complexity so that your links work across every platform and channel. Their strong link matching guarantees that your users are delivered exactly where you want them. From deep linked re-engagement ads to web and email campaigns that seamlessly continue the journey even after users pause to install your app, Branch helps you drive better performance in all of your channels. Customer journeys are fragmented across channels and platforms, but legacy attribution systems are unable to connect the dots because they see each fragment as a different, anonymous user. Branch’s People-Based Attribution uses deterministic web cookie + device ID pairs to match touchpoints from every channel with conversions on any platform. They empower you to eliminate the ambiguity of fingerprint-based attribution and unify fragmented data to show you each customer’s full journey. The result: more data to optimize your campaigns and maximize ROI. Branch works together with all the tools in your existing marketing set. They integrate with leading email providers, social platforms, data analytics tools, and ad networks. From media execution and marketing automation to data warehouses and analytics, a one-time sync of the Branch platform across your channels will make sure all of your data is sent where you want it to go. This will be added to World Wide Web Reference Subject Tracer™. This will be added to eCommerce Resources Subject Tracer™. This will be added to Business Intelligence Resources Subject Tracer™. This will be added to Entrepreneurial Resources Subject Tracer™. This will be added to the tools section of Research Resources Subject Tracer™.

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