BRASS Business Guide: Advertising and Marketing https://brass.libguides.com/AdMarketingResources
This guide covers both marketing and advertising. Marketing is the process of moving goods and services from the producer to the consumer. Advertising is one aspect of marketing and entails conveying a message to promote the sale or use of a good or service. For business reference purposes, marketing most often refers to market research and advertising. Other topics that commonly fall under marketing include: 1) Market research; 2) Market segmentation; 3) Media planning; 4) Public relations; 6) Product pricing; 7) Distribution; 8) Customer support. 9) Sales strategy, and 10) Community involvement. This will be added to World Wide Web Reference Subject Tracer™. This will be added to Entrepreneurial Resources Subject Tracer™. This will be added to the tools section of Research Resources Subject Tracer™. This will be added to Business Intelligence Resources Subject Tracer™.