Posts by Category: Business Intelligence Resources

An Introduction to Researching Private Companies

December 06, 2013

An Introduction to Researching Private Companies
http://www.ala.org/rusa/sections/brass/brasspubs/publibbrief/no261q2011

The great majority of the companies in the United States — including some very large and important ones — do not offer their stock for sale on public exchanges and are, therefore, considered “private companies.” Since private companies are not required to periodically submit detailed financial reports to the Securities and Exchange Commission, finding information about them can be challenging. The following list, written primarily for non-specialist researchers, is intended to illustrate the kinds of places to find information about private companies by spotlighting a few particularly useful resources. This was written by John Raynor, Business Research Librarian, High Point Public Library, High Point, North Carolina. This will be added to Business Intelligence Resources Subject Tracer™ Information Blog.

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Simply Measured – Social Media Analytics for Sophisticated Marketers

December 06, 2013

Simply Measured – Social Media Analytics for Sophisticated Marketers
http://simplymeasured.com/

All your data in one place. Beautiful reports in Excel and online. Features include: a) Works with All Major Social Media Channels – Facebook, Twitter, Vine, Instagram, youTube, Google+, Klout, and Google Analytics; Tumblr, Pinterest, and LinkedIn coming soon. With Simply Measured, analysis doesn’t stop with one profile. Measure the cohesive relationship between each network, your competitors’ social profiles, and how your audience interacts throughout the entire social space; b) Beautiful Presentation-Ready Reports & Analysis – Built by their team of industry-acclaimed social media experts – available in Excel, in PowerPoint, & on the web. Their team of seasoned analysts pours years of expertise into each report. This deep understanding of what a social business needs is the foundation of their analytics framework; and c) Take Your Analysis Beyond the CSV Export – Download complete Excel reports including fully functional charts, graphs & data tabs. Our reports are developed within Excel, allowing you to not only view your charts and a stream of data there, but manipulate, segment, and develop dynamic reports, all within the program businesses have been using for years. This has been added to the tools section of Research Resources Subject Tracer™ Information Blog. This will be added to Entrepreneurial Resources Subject Tracer™. This has been added to Business Intelligence Resources Subject Tracer™. This will be added to Social Informatics Subject Tracer™.

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Compete – Optimize Your Digital Marketing

December 06, 2013

Compete – Optimize Your Digital Marketing
https://www.compete.com/

Compete delivers digital intelligence that helps the world’s top brands improve their marketing based on the online behavior of millions of consumers. Compete’s products and services are fueled by the largest integrated online consumer behavior and survey panel in the industry. Digital insights are interpreted by analytical experts in the automotive, financial services, media, mobile, online, retail, telecom and travel markets to deliver data and recommendations to create
effective online experiences and highly profitable advertising campaigns. Leading companies turn to Compete to help achieve their sales, profit and market share goals. Their flagship marketing intelligence services, Online Channel Effectiveness and Compete PRO, provide the earliest measure of how consumers consider, buy and engage with their brands relative to rivals. Marketers also rely on Compete’s unique behavioral-driven media products to segment and reach
hard-to-find consumer segments, and use their advertising effectiveness tools to measure and optimize their online advertising. For the first time, companies can measure their effectiveness across all of their marketing programs. The accuracy and speed of Compete’s services gives marketers new found ability to identify and respond to market dynamics while consumers are in-market, rather than just analyze decisions in retrospect. For example: a) Compete helped a major automaker allocate $30 million to launch a new SUV by tracking vehicle demand and conversion in real-time; b) Compete generated an incremental $75 million  in annual subscriber value for a major wireless carrier, without any
increase in marketing expenses; c) Compete helped a leading hotel brand increase its booking rate by 56% by redesigning the purchase funnel on its website; and d) Compete generated an additional $50 million in loan income for a consumer banking leader by recommending new online sales techniques. This has been added to the tools section of Research Resources Subject Tracer™ Information Blog. This will be added to Entrepreneurial Resources Subject Tracer™. This has been added to Business Intelligence Resources Subject Tracer™.

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DomainTools – The Recognized Leader in Internet Domain Name Intelligence

December 06, 2013

DomainTools – The Recognized Leader in Internet Domain Name Intelligence
http://www.domaintools.com/

DomainTools offers the most comprehensive searchable database of domain name registration and hosting data. Combined with their other data sites such as DailyChanges.com, Screenshots.com and ReverseMX.com, users of DomainTools.com can review millions of historical domain name records from basic Whois and DNS information, to homepage images and email settings. The Company’s comprehensive snapshots of past and present domain name registration, ownership and usage data, in addition to powerful research and monitoring resources, help customers by unlocking everything there is to know about a domain name. DomainTools is a Top 250 site in the Alexa rankings. DomainTools has almost five billion domain name Whois records going back over ten years. Government agencies, Fortune 500 companies and leading security firms use our data as a critical ingredient in their threat investigation and mitigation work. The DomainTools Whois Lookup is the most popular Whois Lookup tool on the internet, and supports more Top Level Domains (TLDs) than any other Whois service. We offer a basic DNS check for registries that don’t provide standard Whois access and our tool is IDN friendly. Over 500,000 people a day use DomainTools products and services. DomainTools has the most comprehensive collection of domain name ownership records in the world! Whois Lookup, Whois History, Reverse Whois, DNS & IP Tools. This has been added to the tools section of Research Resources Subject Tracer™ Information Blog. This will be added to Entrepreneurial Resources Subject Tracer™. This has been added to Business Intelligence Resources Subject Tracer™.

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SpyFu – Download Your Competitors’ Profitable Keywords

December 06, 2013

SpyFu – Download Your Competitors’ Profitable Keywords
https://www.spyfu.com/

SpyFu exposes the search marketing secret formula of your most successful competitors.  Search for any domain and see every place they’ve shown up on Google: every keyword they’ve bought on Adwords, every organic rank, and every ad variation in the last 6 years. Learn how to connect these domains, too. Find online and traditional methods — social media, email, phone, and address — you can’t find anywhere else. This has been added to Business Intelligence Resources Subject Tracer™ Information Blog. This will be added to Entrepreneurial Resources Subject Tracer™.

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KeywordSpy – Keyword Search and Tracking

December 06, 2013

KeywordSpy – Keyword Search and Tracking
http://www.keywordspy.com/

KeywordSpy currently operates in USA, United Kingdom, Australia and Canada. Through this keyword tool and keyword software, you can perform advanced keyword research and keyword tracking to study what your competitors have been advertising in their Adwords campaigns and Other PPC campaigns. You can now get complete in-depth analysis, stats, budget, affiliates & ad copies of your competitors. This has been added to Business Intelligence Resources Subject Tracer™ Information Blog. This will be added to Entrepreneurial Resources Subject Tracer™.

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MixRank – Find New Customers Fast

December 06, 2013

 

MixRank – Find New Customers Fast
http://mixrank.com/

MixRank is the world’s largest database of digital ads and advertisers, tracking hundreds of thousands of campaigns across web and mobile channels in real time. Thousands of the world’s leading marketing and sales teams power their growth with MixRank data. Comprehensive intelligence on 808,094 advertisers at your fingertips. Zero in on profitable sales leads and traffic sources with real-time intelligence from the industry leading digital advertising database. This has been added to Business Intelligence Resources Subject Tracer™ Information Blog. This will be added to Entrepreneurial Resources Subject Tracer™.

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Quibb – Professional Network To Share Industry News and Analysis

December 06, 2013

Quibb – Professional Network To Share Industry News and Analysis
http://quibb.com/

Quibb is a professional network to share industry news and analysis. Quibb lets you share what you’re reading for work. Use Quibb to post newsworthy articles, see what colleagues are reading, and discuss the day’s industry news. Their goal is to reinvent business news and build a modern version of The Wall Street Journal, personalized by industry and professional community. They are members-only and accept 50% of member applications. This has been added to the tools section of Research Resources Subject Tracer™ Information Blog. This will be added to Entrepreneurial Resources Subject Tracer™. This will be added to Business Intelligence Resources Subject Tracer™ Information Blog.

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AdGooroo – Digital Marketing Intelligence

November 25, 2013

AdGooroo – Digital Marketing Intelligence
http://www.adgooroo.com/

AdGooroo, a Kantar Media company, is a leading provider of Digital Marketing Intelligence that drives competitive advantage for Internet marketers. Founded in 2004, more than 4,000 advertisers and agencies use AdGooroo’s on-demand tools to tap into the world’s largest database of search marketing data and gain actionable intelligence on their top competitors’ keywords, ad creative, campaign statistics, budgets, Product Listing Ads and more. In addition, AdGooroo provides custom research to help companies answer a broad range of marketing questions specific to their business needs. This will be added to Business Intelligence Resources Subject Tracer™ Information Blog. This will be added to Entrepreneurial Resources Subject Tracer™ Information Blog. This has been added to the tools section of Research Resources Subject Tracer™ Information Blog.

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Updated> Business Intelligence Online Resources

November 23, 2013

Updated> Business Intelligence Online Resources
http://www.BIOnlineResources.com/

Internet Annotated Link Dataset Compilation white paper titled “Business Intelligence Online Resources” is a 70 page research paper listing selected resources both new and existing for online business intelligence. Each source is described along with the URL address than can be accessed. Also a comprehensive Business Intelligence Link Dataset Compilation is included! It is freely available as a .pdf file (437KB) at the above link from the Virtual Private Library™ and authored by Marcus P. Zillman, M.S., A.M.H.A. It was completely updated with all links verified on November 23, 2013. Other white papers are available by clicking here.

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