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HowSociable – Measure the Magnitude of your Brand

Posted by Marcus Zillman

HowSociable – Measure the Magnitude of your Brand

HowSociable has been providing a simple way for you to begin measuring your brand’s impact on the social web since 2008. They have measured over 250,000 brands while requiring zero configuration on the part of their users and only a few seconds wait while they analyse a brand’s presence to calculate initial scores. HowSociable’s magnitude score provides an indication of the level of activity around a brand during a given week. The range is from 0 to 10. A score of zero means there is zero or near zero activity for the brand. A score of 10 means the brand has practically saturated the social web and will likely be recognized by everyone that uses it. They calculate the magnitude score by taking a sample of one week’s activity across the social web and analyzing it to find out what portion of the activity references a brand. They score the activity on a magnitude scale to ensure most brands can be compared relative to each other. Huge global brands or big news events typically have tens or hundreds of thousands of times the activity of small local businesses or individuals. They are constantly working to improve the accuracy of the scores and they hope you’ll agree that they already provide a good reflection of “how sociable” most brands are. They look deeper into the score by analyzing a sample of the activity on up to 36 popular websites. This allows you to identify your brand’s strengths and weaknesses, set goals and measure improvements. This has been added to Business Intelligence Resources Subject Tracer™ Information Blog. This has been added to the tools section of Research Resources Subject Tracer™ Information Blog. This will be added to Entrepreneurial Resources Subject Tracer™. This will be added to Social Informatics Subject Tracer™.

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