IAB Internet Advertising Revenue
The IAB’s Internet Advertising Revenue Report, a survey conducted independently by PricewaterhouseCoopers, is released in full twice a year, to coincide with the collection of half-year and full-year data. At the end of the first and third quarters, the IAB releases via press release estimated, top-line reports. The results reported are considered the most accurate measurement of Internet/online advertising revenues since the data is compiled directly from information supplied by companies selling advertising online. All-inclusive, the report includes data reflecting online advertising revenues from Web sites, commercial online services, Email providers, as well as other companies selling online advertising. This will be added to the tools section of Research Resources Subject Tracer™ Information Blog. This will be added to Entrepreneurial Resources Subject Tracer™. This will be added to Business Intelligence Resources Subject Tracer™.