Journal of Relationship Marketing
http://www.uni-kl.de/icrm/jrm/
http://www.haworthpress.com/store/product.asp?sku=J366
The Journal of Relationship Marketing is a quarterly journal that publishes peer-reviewed and invited conceptual and empirical papers and original works that make serious contributions to the understanding and advancement of relationship marketing theory, research, and practice. All articles in the Journal of Relationship Marketing are written by international academicians and professionals with extensive experience and interest in the areas listed below. The journal strives to enhance customer service, customer relationship management processes, and strategies worldwide. Examples of topics the journal addresses include:
* evolution and life cycle of RM
* theoretical and methodological issues in RM
* determinants and consequences of RM
* types of RM, networks and strategic alliances
* internal and external customer relationship management strategies
* psychological underpinning of RM
* communication quality, style, and frequency in RM
* quality, trust, commitment, satisfaction, loyalty, and dissolution in RM
* applications of RM in different disciplines and industries
* international perspectives in RM
* interdisciplinary nature of RM
* RM strategies in Services economy
* RM strategies in Higher education
* RM strategies in e-commerce
* RM, technology, and the web
* profitability in RM
* case studies and best practices in RM
* future role of RM