LAMPlatoon – We Put Ads On Notice
LAMPlatoon is putting ads on notice. If you’re tired of ads that deceive, objectify women and men, trade on ethnic stereotypes or simply don’t make sense, LAMPlatoon is your chance to fight back. Join the critical mass when you break down a commercial to expose the techniques and strategies used in media messages we see every day. LAMPlatoon is an initiative by The LAMP (Learning About Multimedia Project) encouraging people to think critically about media they see every day. By unpacking the messages sent through advertisements, you are learning to navigate a world of media which can be overwhelming and confusing. LAMPlatoon is also an opportunity for you to exercise fair use, talk back to mass media, and hold media producers accountable for the ways in which their messages impact our lives. One of their latest and excellent projects is Media Breaker. This will be added to Journalism Resources Subject Tracer™.