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MediaVantage – Media Intelligence and Public Relations Management

Posted by Marcus Zillman

MediaVantage – Media Intelligence and Public Relations Management                                                                                                                                                                                                                                        

MediaVantage is a secure web application that delivers real-time media monitoring and provides the tools and intelligence you need to paint a complete picture of your PR success. The powerful MediaVantage search engine pulls traditional media coverage and social media mentions relevant to your work into a single database, so you can extract valuable information about your coverage with speed and ease. With MediaVantage, public relations and marketing communications professionals can get the insight they need to monitor their company’s reputation, align their corporate teams and messaging, and measure the results of their communication efforts. This will be added to Social Informatics Subject Tracer™. This has been added to the tools section of Research Resources Subject Tracer™ Information Blog. This will be added to Entrepreneurial Resources Subject Tracer™. This will be added to Business Intelligence Resources Subject Tracer™.

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