Marketers and business people across functions, including digital marketers and social strategists need a full spectrum of features to form and execute a social business strategy. And now, you need to be prepared to take action in real-time. At the heart is understanding your customers’ opinions, emotions, behaviors so you can take action to improve performance in the moment. But to do that you need an accurate solution that you can trust. NetBase offers an end-to-end Social Media Management System (SMMS) that is accurate, fast, flexible and easy to use so you can be proactive in your business strategy with the following features: a) Publish content to one or multiple social channels including Facebook, Twitter, LinkedIn and Tumblr. Save time by scheduling time release posts with approval workflows and track link conversions to see how well your content performed; b) Monitor the entire social web or just your specific digital properties including Facebook and Twitter accurately so you can create content that delights your fans and drives more revenue; c) Analyze your campaigns, competitors, consumers and audience, category, products, brands, partners and more in real-time so you can react to crisis and opportunities; and d) Engage with your customers across multiple digital channels with a secure workflow solution, pre-defined templates, an advanced routing and ticketing system and audit trail. This will be added to Social Informatics Subject Tracer™. This has been added to the tools section of Research Resources Subject Tracer™ Information Blog. This will be added to Entrepreneurial Resources Subject Tracer™. This will be added to Business Intelligence Resources Subject Tracer™.