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Sysomos – Business Intelligence for Social Media

Posted by Marcus Zillman

Sysomos – Business Intelligence for Social Media

Sysomos is the social analytics engine that powers the expanding Marketwired product line. Social media has become an indispensable source of business intelligence, and companies want to know they’re using the best. The most innovative planners, marketers, advertisers and public relations agencies prefer tools that are “Powered by Sysomos” because it gives them the intelligence and insight they need to develop new strategies, discover opportunities and make smarter business decisions. When you see “powered by Sysomos” on a Marketwired product, you know you are getting instant and unlimited access to all social media conversations. You will quickly see what’s happening, why it’s happening, and who’s driving the conversations. You can find the meaning behind the data from the tone of conversations and from sentiment analysis by gender, age and location. Through the use of contextual text analytics and data mining technology, the Sysomos engine collects data from blogs, Twitter, social networks, message boards, wikis and major news sources. Recently, Marketwired became part of the Twitter Certified Partner Program.”Powered by Sysomos” products include: a) Media Analysis Platform (MAP), the premier service that gives you the ability to analyze and understand social media conversations; and b) Heartbeat, a cost-effective, real-time monitoring and measurement tool that provides constantly updated snapshots of social media conversations. Marketwired acquired the Toronto-based Sysomos in 2010. This will be added to Social Informatics Subject Tracer™. This has been added to the tools section of Research Resources Subject Tracer™ Information Blog. This will be added to Entrepreneurial Resources Subject Tracer™. This will be added to Business Intelligence Resources Subject Tracer™.

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