Jinni Taste Engine
http://www.jinni.com/

Jinni is a Taste Engine and looks at film through the lens of what makes you love or hate anything you watch. With a Taste Engine, you don’t search by what you’re looking for, you search by what you like. And recommendations are based on analyzing your preferences, not statistics. Jinni is powered by the Movie Genome, a big, ongoing project with the Jinni community to describe video more complexly. Using proprietary semantic technology, a Jinni search takes you inside plot, mood, style and more – for search that reflects how we think and talk about movies. Jinni isn’t a social network, it’s an internet application designed to fit how people relate to movies and TV. And since conversation is part of that, they have created tools to meet people with shared tastes, compare preferences, and review and rank titles.
Recommendations on Jinni are based on a complex profile of your unique taste: They connect you with movies and shows they think you’ll like, where you like to watch them – and update them daily in “My Recommendations.” This has been added to the tools section of Research Resources Subject Tracer™ Information Blog. This has been added to World Wide Web Reference Subject Tracer™ Information Blog.