WebWatch by Consumer Reports
http://www.consumerwebwatch.org/

Consumer Reports WebWatch will investigate, inform, and improve the quality of information published on the World Wide Web. To achieve that mission, Consumer Reports WebWatch will: a) Provide unbiased and practical research on Web site publishing and business practices; help devise guidelines for credibility; expose practices that are a cause for consumer concern; and recognize good practices; and b) Promote consumer awareness of important issues on the Web that relate to our mission. This has been added to World Wide Web Reference Subject Tracer™ Information Blog.