Addiply – Advertising Exchange
https://beta.addiply.com/

Addiply is a simple, transparent advertising exchange that offers publishers up to 90% in revenue return, whilst delivering advertisers the opportunity to place a perfectly-targeted advert themselves in front of an appropriate digital audience. For publishers, they also offer the ability to approve or disapprove adverts before they go ever live, as well as empowering them to set their own ad rates – be it $5 a week, £10 a month, €1 a click or £20 per thousand views. That decision is theirs, as a publisher, to make. For advertisers, they offer the ability to drill their brand right down into those hard-to-reach, local and niche ad spaces. And all with a level of transparency and accountability that wholly befits these troubled times. They deliver certainty when it comes to both ad spend and placement. And now they have a third string to their advertising bow – the ability for third-party ‘affiliates’ to sell someone else’s space for them on an open and automated commission basis. That then allows those well-versed in the art of sales to sell my advertising space, as I – the publisher – concentrate my energies on delivering engaging content. They lift the burden of sales off individual journalists and publishers and work towards a more collaborative future. One in which the story-teller and the ad-seller once again work hand-in-hand. To that end, they also have a new ‘Forum’ space – a place where publishers and advertisers alike can come to do business on a ‘P2P’ basis, Person-To-Person. Coupled to their new ‘citizen sales’ tool, the hope remains that they can rebuild new media communities from the bottom up and free themselves from a dependency on the failing ‘top down’ revenue models of old. This has been added to the tools section of Research Resources Subject Tracer™ Information Blog. This will be added to Entrepreneurial Resources Subject Tracer™.