Adobe Social – Streamline, Connect, Analyze and Understand More About Your Customers
http://www.adobe.com/products/social.html

Social media that’s built on insights, not intuition. Social media has evolved. It’s no longer an experiment, but a marketing must-have. Adobe® Social can help you manage it all, from integrating social media into your overall digital marketing plan to getting critical insights and creating new content instantaneously. Most important, Adobe Social helps you turn your social efforts into measurable business results. Features Include: a) Save time and simplify social efforts – Create content once and push it out to all your social media channels quickly and easily. With just one tool, you can plan, preview, and publish hyper-targeted posts for Facebook, Twitter, Google+, and more; b) Keep up with fans through social advertising – Find out which posts are resonating with fans, and quickly shift that content into high-profile Facebook Sponsored Stories in just a few clicks; c) Measure, analyze, and understand – Get real-time insights about your customers as they interact with your whole brand, from social media content to digital advertising to your website. Measure exactly what’s working and what’s not; d) Reach out and connect – Keep on top of conversations, questions, and issues and make sure they get resolved fast. Quickly identify key trends within your communities and make strategy changes on the fly; e) Tailor permissions to your needs – Customize administration and permissions in any way that works for your social media team, so you can encourage collaboration, keep the content coming, and still maintain control; f) Gain Adobe Social expertise – They offer a range of services to help you get up and running, train your team, and make the most of your social media plan. This will be added to Social Informatics Subject Tracer™ . This will be added to the tools section of Research Resources Subject Tracer™.