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Alterian SM2 – Social Media Monitoring and Analysis

Posted by Marcus Zillman

Alterian SM2 – Social Media Monitoring and Analysis
http://socialmedia.alterian.com/

Alterian SM2 is a business intelligence product that provides visibility into social media and lets you tap into a new kind of data resource; your customers’ direct thoughts and opinions. It allows you to easily capture and analyze data from social media channels to monitor your brands, identify key communities and influencers, address customer service issues, and generate new sales leads. Their content is sourced from a variety of providers as well as from their own collectors. They partner with industry leaders around different media types to achieve the best coverage. SM2 coverage includes: a) Blogs (LiveJournal, TypePad); b) Message Boards and Forums; c) Microblogs (Twitter, Plurk, Identi.ca); d) Wikis (sites that allow the public to make changes & updates; e) Video and Photsharing (YouTube, Flickr); f) Social Network (Ning, Facebook, LinkedIn); g) Classified Sites (Craigslist); and h) Review Sites (ePinions). This has been added to the tools section of Research Resources Subject Tracer™ Information Blog. This has been added to Business Intelligence Resources Subject Tracer™ Information Blog. This will be added to Social Informatics Subject Tracer™.

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