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ConsumerResearchSite.com – Consumer Behavior and Demographic Research Tool

Posted by Marcus Zillman

ConsumerResearchSite.com – Consumer Behavior and Demographic Research Tool
http://www.consumerresearchsite.com/

This website has been designed primarily for use by the academic community and media professionals as a research tool to conduct market segmentation research using Acxiom’s PersonicX® segmentation suite. PersonicX® is a household-level segmentation and visualization system that clusters U.S. households into one of 70 segments within 21 life stage groups based on specific consumer behavior and demographic characteristics. This has been added to Internet Demographics Subject Tracer™ Information Blog. This has been added to the tools section of Research Resources Subject Tracer™ Information Blog.

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