The Definitive Guide to Predictive Analytics Models for Marketing
Predictive analytics is a hot topic and we are often asked how specifically marketers can use predictions to develop more profitable relations with their customers. In this post they will give you an overview of 13 predictive models you could use to increase revenues and delight your customers. There are three types of predictive models marketers should know about: a) Clustering models (segments); b) Propensity models (predictions); and c) Collaborative filtering (recommendations). This will be added to Prediction Markets Subject Tracer™. This will be added to Business Intelligence Resources Subject Tracer™. This will be added to Entrepreneurial Resources Subject Tracer™. This will be added to the tools section of Research Resources Subject Tracer™.