The IBM Watson Developer Cloud offers a variety of services for building cognitive apps. Review a service to take your first step into the cognitive era. Services include: a) Concept Expansion – Maps euphemisms or colloquial terms to more commonly understood phrases; b) Language Identification – Identifies the language in which text is written; c) Machine Translation – Globalize on the fly. Translate text from one language to another; d) Message Resonance – Communicate with people with a style and words that suits them; e) Question and Answer – Ditrect responses to user inquiries fueled by primary document sources; f) Relationship Extraction – Intelligently finds relationships between sentence components )nouns, verbs, subjects, objects, etc.); g) User Modeling – Improved understanding of people’s preferences to help engage users on their own terms; and h) Visualization Rendering – Graphical representations of data analysis for easier understanding. This will be added to the tools section of Research Resources Subject Tracer™ Information Blog. This will be added to Reference Resources Subject Tracer™. This will be added to Bot Research Subject Tracer™. This will be added to Artificial Intelligence Resources Subject Tracer™.