Information Valet Project
Sustaining civic-oriented journalism is the larger goal of The Information Valet Project. The Internet needs additional infrastructure which will update the role and effectiveness of advertising, enhance consumer privacy options, and enable the sharing of information commerce among publishers, producers and artists. The Reynolds Journalism Institute at the University of Missouri is working on a solution. The Information Valet Project is organizing an information-industry collaborative to build, own and operate a shared-user network layered upon the basic Internet. The IVP network will: (1) Allow end users to own, protect — and sometimes share — their demographic and usage data for their benefit with the help of a competitively chosen “information valet” (2) Update the role, effectiveness and compensation for online advertising and marketing services (3) Allow online users to easily share, sell and buy content through multiple websites with one ID, password, account and bill. This has been added to Journalism Resources Subject Tracer™ Information Blog.