Journal of Brand Management
http://www.palgrave-journals.com/bm/index.html

This bi-monthly publication has established itself as the leading authoritative journal on brand strategy, and draws together cutting-edge analysis and latest thinking from leading figures at the world’s foremost companies, consultancies and academic institutions. The journal publishes original, forward-looking papers which rigorously consider:

* how the world’s leading companies are managing their brands

* the latest thinking, techniques and initiatives used by agencies and consultants

* current case studies which explore leading organisations’ practical experiences, the problems faced and the lessons learned

* models and theories effectively used in brand management practice

* applied research from leading business schools, research institutes and universities.