Journal of Business-to-Business Marketing
http://aux.zicklin.baruch.cuny.edu/jbbm/
http://www.haworthpress.com/store/product.asp?sku=J033
The Journal of Business-to-Business Marketing® encourages diversity in approaches to business marketing theory development, research methods, and managerial problem solving. An editorial board comprised of outstanding, internationally recognized scholars and practitioners ensures that the journal maintains impeccable standards of relevance and rigorous scholarship. The Journal of Business-to-Business Marketing® features:
* basic and applied research that reflects current business marketing theory, methodology, and practice
* articles from leading researchers covering topics of mutual interest for the business and academic communities
* a summary for business marketing practitioners and a structured abstract accompanying each article
* commentaries from the business world, provided by leading business thinkers
* a book review section, which reviews books of pertinent and direct interest to academics and professionals in business-to-business marketing
Some of the main topical areas covered by the journal are business buyer relationship management, business buying behavior, industrial segmentation, business marketing strategy, ethical business marketing practices, legal issues / government regulation, and traditional business marketing mix areas including but not limited to: industrial products / business services, developing innovations, business brands, packaging, pricing (negotiations, bidding), industrial distribution logistics and supply chain management, promotion (personal selling and sales management, trade shows, direct marketing methods, sales promotions, and industrial advertising), and the impact of Internet practices upon all areas of business marketing. The domain of business-to-business marketing encompasses all phenomena involving transactions, exchanges, and relationships in any dyad involving organizations, institutions, and resellers. It is a broad concept encompassing the marketing of business services and industrial products as well as reseller phenomena with domestic and/or global perspectives. The journal publishes articles that address any topic within this broad definition. Academics and industry professionals are invited to submit manuscripts to the journal that can contribute to the science and practice of business marketing.