Journal of Consumer Behaviour
http://www3.interscience.wiley.com/cgi-bin/jhome/110483937
The aim of the Journal of Consumer Behaviour is to bridge the divide between theory and practice to provide a forum that academics, marketing practitioners, and consumer groups will find of direct relevance. The Journal of Consumer Behaviour offers an international forum for the latest thinking, new developments and cutting-edge techniques in all aspects of consumer behaviour. The Journal’s editorial focus is global and does not reflect the interests of any particular country. Established as the leading authoritative publication for consumer researchers and marketers, the Journal of Consumer Behaviour helps you to:
* Keep fully up-to-date with the latest thinking and practice.
* Develop and enhance your current knowledge and skills by providing you with authoritative analysis on best practice, new trends and innovative marketing strategies.
* Gain new ideas and fresh perspectives to present to your board or clients.
* Learn from the experiences of the world’s most innovative customer insight specialists.
* Benefit from online access to fully searchable and downloadable articles.
Applied, practitioner-focused articles are peer-reviewed by members of the Journal’s eminent international Editorial Board to ensure the Journal of Consumer Behaviour is rigorous, authoritative and practical. The Journal publishes:
* Applied research papers from leading schools, research institutes and universities with significant implications for consumer marketing.
* Industry case studies focusing on the real-life challenges and problems faced by major corporations, and the lessons learned.
* Articles outlining conceptual frameworks through models and theories which have practical application.
* Practitioner papers by leading thinkers and experts in the field of consumer research.
* Book reviews, providing a ‘thumbnail’ of best practice in marketing within the consumer behaviour field.
The Journal of Consumer Behaviour publishes papers on the following topics:
* Viral marketing
* Multi-disciplinary approaches in consumer marketing
* Experiential marketing
* Branding and advertising
* Sexuality and shopping behaviour
* Customer value
* Gender differences in consumer behaviour
* Psychology of shopping
* Ethnography and consumer behaviour
* Segmentation studies
* Nation branding and patterns of consumer travel
* Product innovation and consumption
* Children’s behaviour and their influence
* Satisfaction, loyalty and the consumer
* The role of market research
* Environmental issues and the consumer
* e-tailing and online shopping
* Cross-cultural studies of consumer behaviour
* Emerging social trends
* Consumer ‘terrorism’ and misbehaviour
* Relationship marketing