Journal of Global Marketing
http://www.haworthpress.com/store/product.asp?sku=J042
The Journal of Global Marketing includes the latest global marketing planning and programming strategies, current information, and contemporary research findings on marketing challenges and opportunities that firms, industries, and public sector agencies encounter worldwide. The expert contributors to the journal include leading marketing and international business scholars, practitioners, and policymakers who provide up-to-date practical information vital for management and administrative professionals. This international journal provides perspectives beyond North America and Europe to include Asia, Africa, Eastern and Central Europe, and Australia as well as marketing relationships among them. In a recent study published in the International Marketing Review, out of the most-used international marketing-related journals, the Journal of Global Marketing was one of five chosen based on maturity, broad industry focus, and heavy emphasis on international marketing orientation.
Some articles have explored:
* the effects of country, region, and product diversification on firm performance;
* the impact of the Internet on the internalization of smaller manufacturing
enterprises;
* the impact of export promotion spending on export activity;
* a study of market orientation, competitive strategy, and firm performance of Chinese firms;
* the effects of a spokesperson¹s accent on their perceived credibility;
* why some foreign retailers have difficulty in succeeding in the Japanese market;
* an analysis of the effects of liberalization in retail markets on the economy and retail industry in Korea.
The wide-ranging topics in Journal of Global Marketing include:
* global strategic marketing planning;
* comparative marketing systems;
* cross national/cultural consumer decision making and behavior;
* marketing in the third world;
* global competitive strategy;
* transfer of marketing technology;
* global marketing information systems;
* buyer-seller interactions;
* organizational buyer behavior issues in global markets;
* marketing in economic development;
* business customs and practices in global markets;
* marketing relationships among first, second, and third world countries;
* global direct marketing;
* strategic alliances;
* global communication.