Journal of Global Scholars of Marketing Science
The Journal of Global Scholars of Marketing Science: Bridging Asia and the World (JGSMS) is a quarterly journal that publishes original and peer-reviewed papers that significantly contribute to the overall advancement of marketing theory, research, and practice. JGSMS endeavors to be a “global bridge” connecting marketing scholars and readers in Asia with various parts of the globe. ‘Bridging Asia and the World’ is the position statement of JGSMS. JGSMS aims to: a) Monitor and analyze global marketing needs and trends, b) Generate and integrate of new ideas and theories related to marketing theory and practice, c) Refine application of new research methods and techniques and d) Experiment with and expand marketing practices.