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MECLABS Conversion Analysis Tool

Posted by Marcus Zillman

MECLABS Conversion Analysis Tool

Excel tool to diagnose the problems in your funnel and determine where to test. The research scientists at MECLABS Institute, parent research company of MarketingSherpa, use the patented, repeatable methodology of the Conversion Sequence heuristic to assess what elements in a sales funnel are inhibiting conversion. The MECLABS Conversion Sequence heuristic is a framework of five factors (i.e. Motivation, Value Proposition, Friction, Incentive and Anxiety) on which to focus your optimization energy. It brings discipline, rigor and sustainable success to marketing departments. This tool will help you determine where to test, what to test and what to ask based on a data-driven approach. Using this tool, you will get: a) Direction on choosing the best test objective and opportunity; b) Step-by-step guidance on diagnosing the problems in your marketing funnels; c) A rigorous process of defining treatments, variables and metrics for testing; and d) Helpful links for each section to assist your forward progress. This will be added to Business Intelligence Resources Subject Tracer™. This will be added to Entrepreneurial Resources Subject Tracer™. This will be added to the tools section of Research Resources Subject Tracer™.

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