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Crayon – Market and Competitive Intelligence Tools

Posted by Marcus Zillman

Crayon – Market and Competitive Intelligence Tools

Track, analyze, and act on everything happening outside of the four walls of your business. Features include: a) Get Complete Competitive Insights – Monitor a competitor’s complete digital footprint. Catch any update on or off their website. i) Track 100+ data types automatically on a software platform; ii) Catch everything from product and pricing to customer and employee reviews to content and campaigns launched; and iii) Review your full competitive portfolio on a single dashboard; b) Focus on the Highest Priority Updates – Insights are categorized and prioritized on a single dashboard so you can focus on connecting the dots of your competitors’ strategies. i) Easily filter by data type, company, keyword, and more; ii) Save your favorite views to monitor specific trends or hone in on intel specific to your role; and iii) Centralize intel to connect the dots and spot trends early; c) Collaborate and Share Intel – Discuss insights with coworkers and drive key action items across product, marketing, sales, services, and executive teams. i) Discuss the latest intel with coworkers through comments; ii) Star key items to revisit later or easily filter for critical intel; and iii) Share insights by email or PDF, or export to CSV for deeper analysis and reporting. This will be added to Business Intelligence Resources Subject Tracer™. This will be added to Entrepreneurial Resources Subject Tracer™. This will be added to the tools section of Research Resources Subject Tracer™.

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