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NewsGuard – Restoring Trust & Accountability

Posted by Marcus Zillman

NewsGuard – Restoring Trust & Accountability

NewsGuard uses journalism to fight false news, misinformation, and disinformation. Their trained analysts, who are experienced journalists, research online news brands to help readers and viewers know which ones are trying to do legitimate journalism—and which are not. Their Green-Red ratings signal if a website is trying to get it right or instead has a hidden agenda or knowingly publishes falsehoods or propaganda. Readers have more context for their news online. And advertisers worried about their brands’ reputations keep their ads off unreliable news sites. NewsGuard also provides “Nutrition Label” write-ups on all the news and information websites among the 4,500 sites that account for 98% of online engagement in the U.S., in English. A SWAT team of NewsGuard analysts operates 24/7 to identify suddenly trending purveyors of unreliable news among sites that NewsGuard has not yet rated and warn internet users about them in real time. After launching in the U.S., NewsGuard will expand to serve the billions of people globally who get news online. Their goal is to give everyone the information they need to be better informed about which news sources they can rely on—or can’t rely on. This will be added to Journalism Resources Subject Tracer™. This will be added to Information Quality Resources Subject Tracer™. This will be added to Business Intelligence Resources Subject Tracer™. This will be added to Entrepreneurial Resources Subject Tracer™. This will be added to the tools section of Research Resources Subject Tracer™.

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